Brand & Marketing Communications Manager

Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match. 

Role Expectations

Scope of Work

1. Marketing Communication Strategy Role Expectations

1. 1. Understand business in-depth and translate business objectives into communication strategy (content/channels/campaigns strategies)
   2. Ensure coherence across campaigns, channels and time
   3. Annual & quarterly communication planning

2. Brand Management & Governance

1. 1. Own and enforce brand identity across all communication touchpoints
   2. Understand and interpret brand guidelines and apply them contextually
   3. Ensure consistency in tone, messaging & visual language
   4. Apply India context to all of the above to make the brand accessible to Indian audience

3. Digital Marketing

1. 1. Own brand tone, visual language, and storytelling across all digital touchpoints
   2. Ensure website, social platforms, and digital assets reflect accurate information and consistent brand positioning
   3. Define digital objectives for each platform and decide on formats
   4. Review and present KPIs through professional dashboards / reports

4. Dealer Marketing

1. 1. SPOC for all dealer marketing communications and ensuring timely responses to their marketing support requests
   2. Educating and partnering with the dealers in their marketing journey towards more self-reliance when it comes to events, exhibitions, digital marketing, customer experience engagements.
   3. Auditing and rectifying brand identity inconsistency across dealership marketing elements

5. Events Marketing

1. 1. Planning event calendar with stakeholders and discussing on role and scope for Brand, Marketing & Communications (BMC)
   2. Conceptualizing, planning, executing and managing identified events from ‘point a’ above end-to-end in collaboration with business stakeholders

6. Exhibitions Marketing

1. 1. Identifying and evaluating exhibitions to participate in and coordinating with internal and external stakeholders on participation formalities
   2. Planning exhibition calendar with stakeholders and discussing on role and scope for BMC
   3. Conceptualizing, planning, executing and managing identified exhibitions from ‘point b’ above end-to-end in collaboration with business stakeholders

7. Merchandise Management

1. 1. Planning merchandise ordering with demand estimation from all internal and external stakeholders
   2. Driving timely merchandise procurement and ensuring quality control through audits and managing suitable inventory levels to meet planned and unplanned demands.

8. Marketing Research

1. 1. Driving data collection on customer & dealer satisfaction surveys (CSS, DSS, COSS, GBT) in coordination with global stakeholders and the agency
   2. Reviewing reports and interpreting insights for sharing with business stakeholders

9. Marketing Administrative Support

1. 1. Leveraging marketing agencies and interns or apprentices as extended team to drive execution with acute supervision on all the activities / projects in parallel.
   2. Ensuring timely and compliant PR-PO-Payments, Form-Bs for all the above activities by adhering to organizational procedures and coordinating with respective stakeholders (Shalini in this case).
   3. Diligently and timely documenting and storing records in the BMC shared library for future reference reuse or repurpose.
   4. Creating communication decks using powerpoints, excel to communicate and project manage important projects

10. Global Stakeholder Management

1. 1. Representing Volvo CE India BMC well-prepared in global forums and exchanging valuable insights and sharing the relevant ones with India stakeholders

Behaviour Expectations 

1. Demonstrate end-to-end ownership - Own the outcomes, not just activities
2. Build business context so that every marketing activity has a business logic and relevance to it; look for opportunities to learn more about the business and the industry; speak the business lingo
3. Influence without authority through reasoning, creativity, credibility, and calm presence and harness the full potential of agency resources and interns / GATs
4. Collaborate across functions with respect and clarity; build understanding of internal networks and garner stakeholder support on cross-functional projects
5. Communicate with precision and objectivity on timelines, roles, scope, etc.
6. Balance speed, quality and stakeholder expectations by taking pragmatic decisions
7. High focus on information organization and upfront meticulous planning and timely leveraging resources in the team
8. Demonstrating high level of professionalism on punctuality while joining and exiting meetings; planning advance communication for booking/changes/cancellation respecting others time and effort
9. Proactively planning and scheduling sync-ups / reviews with leaders to seek direction or share project statuses with well-prepared precise material sent as pre-read
10. Build rapport and camaraderie with team-members and other colleagues by being empathetic, sharing and learning from them to build domain understanding beyond brand marketing

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Who we are and what we believe in 
We are committed to shaping the future landscape of efficient, safe, and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents across the group’s leading brands and entities.

Applying to this job offers you the opportunity to join Volvo Group. Every day, you will be working with some of the sharpest and most creative brains in our field to be able to leave our society in better shape for the next generation. ​We are passionate about what we do, and we thrive on teamwork. ​We are almost 100,000 people united around the world by a culture of care, inclusiveness, and empowerment. 

Part of Volvo Group, Volvo Construction Equipment is a global company driven by our purpose to build the world we want to live in. Together we develop and deliver solutions for a cleaner, smarter, and more connected world. By unleashing everyone’s full potential, we build a more sustainable future for all our stakeholders. Come join our team and help us build a better tomorrow.