Manager- Channel Growth, MarCom & Strate
Bangalore, IN, 562122
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
PRIMARY OBJECTIVE:-
The role is responsible for driving channel growth initiatives, managing marketing communications (MarCom) activities, and leading strategic new business initiatives to strengthen market presence, customer engagement, and business expansion
RESPONSIBILITIES:-
Network Development & Channel Operations
• Dealer onboarding, Network Expansion, and channel development activities.
• Manage dealer agreements, compliance documentation, certifications, and legal coordination.
• Develop and monitor 3S/2S/1S dealer infrastructure and aftermarket support systems.
• Conduct dealer KPI reviews, performance monitoring, incentive programs, and business evaluations.
• Support partners in lead generation, customer conversion, and business development activities,
• Ensure partners are equipped and aligned to achieve sales targets and business objectives.
• Manage dealer systems, application access, and digital support tools for smooth business operations.
• Drive implementation of digital initiatives and business tools to enhance channel and dealer management efficiency.
• Collaborate with global teams to support business development, system accessibility, and continuous process improvements
MarCom & Branding Responsibilities
• Manage exhibitions, events, and branding activities as per Volvo Penta guidelines.
• Coordinate stall setup, vendor management, branding, logistics, and event execution.
• Develop marketing materials such as brochures, advertisements, posters, and giveaways.
• Coordinate press releases, media interactions, and communication activities.
• Work with internal teams for documentation, approvals, and event support.
• Coordinate dealer conferences, Customer engagement activities/events
Strategic Initiatives & Projects
• Support implementation of new systems, processes, and service market initiatives.
• Lead strategic projects and coordinate with all stakeholders for effective execution.
• Monitor project timelines, stakeholder coordination, and execution progress.
• Prepare business proposals, presentations, and project status reports for management review
AUTHORITIES FOR DECISION MAKING
• Volvo Penta Authority Matrix & Volvo Penta Business Manual
• Set by the Director - Service market
QUALIFICATIONS & EXPERIENCE
• B Tech in Mechanical Engineering/Electrical/Electronics/ Automobile
• MBA in Marketing or relevant field
• 8–12 years of experience in channel development, business development, MarCom, or strategic projects.
• Experience in industrial, construction equipment, power solutions, or OEM business preferred.
EXPERIENCE & SKILLS
• Strong communication and presentation skills.
• Business development and relationship management capabilities.
• Good understanding of channel management and marketing communication.
• Project coordination and stakeholder management skills.
• Strategic thinking with execution-oriented approach.
• Ability to work across cross-functional and multicultural teams.
PREFERRED ATTRIBUTES
• Customer-focused and commercially driven.
• Self-motivated and proactive approach.
• Strong networking and coordination abilities.
• Willingness to travel for customer visits, events, and project discussions
REPORTING / OPERATING ARRANGEMENTS
Operating Environment: Service Market Department
• Working closely with, Volvo Penta Dealers, OEMs, and Fleet Operators across India – flexible to travel within India as well as overseas to conduct meetings.
Reports to : Director – Service Market
Supervisory responsibilities : Nil
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Who we are and what we believe in
We are committed to shaping the future landscape of efficient, safe, and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents across the group’s leading brands and entities.
Applying to this job offers you the opportunity to join Volvo Group. Every day, you will be working with some of the sharpest and most creative brains in our field to be able to leave our society in better shape for the next generation. We are passionate about what we do, and we thrive on teamwork. We are almost 100,000 people united around the world by a culture of care, inclusiveness, and empowerment.
Volvo Penta, a world-leading supplier of engines and complete drive systems for marine and industrial applications, you will be part of a global and diverse team of highly skilled professionals who works with passion, trust each other and embraces change to stay ahead. We make our customers win.