Marketing Strategy & Integration Manager

Position Summary

Location: Chesapeake, VA – On Site

Reports to: VP, Marketing

About Volvo Penta North America

Volvo Penta North America (VPNA) delivers power solutions for marine and industrial applications. As part of the Volvo Group, we combine proven technology with deep expertise to support customers across a wide range of industries. From commercial and leisure marine vessels to data centers, construction, mining, and agriculture, VPNA is helping shape the future through diesel and gas engines, electrification, and integrated power and energy solutions. With North America as a key growth market for Volvo Penta, this is an exciting time to be part of the business.

We are seeking a strategic and highly organized Marketing Strategy & Integration Manager to drive planning, alignment, and integration across the marketing function. This role is responsible for connecting business objectives to marketing activities, ensuring priorities are aligned across all marketing functions to maximize business impact.

Working collaboratively across the marketing team, the Marketing Strategy & Integration Manager helps translate business priorities into integrated marketing plans, establishes clear operating rhythms, and drives visibility into performance and outcomes. The role serves as a key partner in ensuring marketing initiatives work together toward common objectives while supporting consistency, prioritization, and efficient execution across the organization.

The perfect candidate will, in this high-impact role, help shape the marketing direction for Volvo Penta North America. Reporting to the Vice President of Marketing and based in Chesapeake, Virginia, you will partner closely with senior leaders and aligning with Volvo Penta and Volvo Group standards, brand identity, and marketing guidelines- with both local and global stakeholders.

The role exists to help shape VPNA's marketing approach in several high-growth areas, including marine leisure and commercial, Data Centers, power generation, and emerging energy solutions.

Your Future Colleagues

In our team, we have wide responsibilities and work together to secure strong delivery. We value collaboration, transparency and curiosity. The VPNA Marketing team has responsibility for a wide range of marketing processes. We work closely across the organization and especially with our commercial teams located across North America. We operate in a dynamic international environment, where communication and networking are essential parts of the job. We have energy for the vital role of creating business value for the company. We are reliable and accurate professionals. We are an engaged, service-minded, open and adaptive team with a high level of integrity.

What you will do

Marketing Planning & Strategic Alignment

• Lead development of the annual marketing strategy, integrated marketing plan, and investment roadmap, ensuring alignment with business objectives and growth priorities
• Partner with marketing and business stakeholders to translate strategic priorities into actionable marketing initiatives and plans
• Own the annual marketing budgeting and investment planning process, ensuring resources are allocated to the highest-priority business and marketing objectives
• Support identification of growth opportunities and strategic marketing activities
• Monitor progress against plans and recommend adjustments as business needs evolve

Operational Cadence & Execution Management

• Own the marketing operating rhythm, including weekly, monthly, and quarterly planning and performance reviews with marketing and business stakeholders
• Track marketing initiatives, campaigns, and strategic priorities against agreed plans, objectives, and performance targets Identify risks, gaps, and resourcing trade-offs early
• Identify risks, gaps, dependencies, and resource constraints early, recommending solutions and course corrections
• Facilitate prioritization across the marketing team to ensure focus on the highest-impact initiatives and business objectives
• Guide prioritization across the team to focus on highest-impact initiatives
• Provide flex support across strategic marketing initiatives and priority projects to ensure successful delivery against business objectives

Campaign Integration & Orchestration

• Ensure all campaigns are fully integrated across channels, including social, web, PR, paid media, dealer, and events
• Act as the central connector between strategy and execution, ensuring alignment and preventing siloed delivery
• Partner with channel and brand owners to ensure campaigns launch with clear objectives, integrated activation plans, and defined success metrics

Advertising & Paid Media Strategy

• Own the strategy for paid marketing and media investment across North America
• Define channel mix across paid search, paid social, programmatic, and industry media
• Translate campaign objectives into clear media strategies and investment plans
• Establish budget allocation, targeting direction, and ROI expectations
• Partner with Digital on execution, tracking, and ongoing optimization
• Monitor performance and reallocate investment to maximize business impact

Measurement & Performance Management

• Define and standardize KPIs across marketing to ensure alignment with business objectives
• Ensure all marketing activities are tied to measurable outcomes and clear success criteria
• Establish performance benchmarks and ROI expectations in partnership with functional owners
• Partner with Digital to ensure consistent reporting frameworks and actionable insight generation
• Drive visibility of marketing performance across leadership through standardized dashboards and reporting

Key Responsibilities continued

Marketing Technology & Data Enablement

• Secure alignment between marketing tools, data, and business needs across functions
• Work in partnership with digital marketing lead to ensure data flows enable end-to-end visibility across campaigns, channels, and dealer touchpoints
• Improve visibility into performance, particularly for lead generation and growth initiatives
• Identify gaps in tools, data, or reporting that limit marketing effectiveness and drive solutions

Campaign & Digital Integration

• Ensure all channel activations (social, web, PR, paid, dealer, events) are aligned to integrated campaign plans defined by Brand and Communications
• Act as the central coordination point to ensure consistent and connected execution across channels
• Ensure campaign plans are translated into cross-functional activation with clear roles, timing, and dependencies
• Ensure digital activation is aligned with campaign objectives and media investment strategy defined with functional owners

Business Support: Data Center & Marine Growth Areas

• Partner with business development and commercial teams to support priority growth areas
• Translate growth strategies into structured marketing plans and integrated campaigns
• Ensure coordination across content, paid media, digital activation, events, and lead generation

Process & Ways of Working

• Define and improve campaign development processes, briefing structures, and intake workflows
• Establish clear ways of working across internal teams and agency partners
• Strive for efficiency, clarity, and consistency across the marketing organization
• Champion continuous improvement activities within marketing processes
• Work closely with global counterparts to ensure efficiency, alignment and coordination
• Maintain adherence to Volvo Penta and Volvo Group brand and marketing policies and procedures, standards, and identity

Who are you?

You bring business savvy and an owner’s mindset to align marketing deliveries to connected outcomes and shared goals. You know how to clearly create marketing processes and ways of working across all facets of a team.

You collaborate effectively across functions and cultures, building relationships grounded in trust, integrity, and respect. Adaptable and curious, you learn quickly and navigate ambiguity with confidence.

You are motivated to create real impact while balancing short-term operations with long-term strategy. You take ownership, influence with credibility, and contribute and collaborate within a strong team.

Preferred Experience and Education

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Public Relations, Communications, or related field required; MBA or master’s degree a plus
• Minimum 8 years of progressive experience across multiple marketing functions (e.g. dealer networks, communications, advertising, events & exhibition management, digital marketing, public relations, sales or account management/support or similar marketing functions)
• Minimum 5 of the 8+ years of experience in a global equipment manufacturer of commercial or industrial equipment manufacturer (e.g. OEM of marine engines, power generation engines, agricultural equipment, forestry, data center, B2B or similar)
• Experience working within a dealer network from the OEM perspective
• Demonstrated experience developing data-driven marketing strategies
• Proven business acumen and the ability to analyze and find meaning in data
• Experience presenting recommendations to senior leadership and influencing senior stakeholders to drive cross-functional alignment
• Expert interpersonal communication skills and presentation skills in both US and global contexts
• Work experience using Microsoft 365: Outlook, Teams, Word, PowerPoint, Excel, SharePoint, Co-Pilot
• Work experience using social & digital Platforms and associated marketing tools (e.g. marketing automation, analytics platforms, CRM, etc.)
• Ability to read, write, understand, and speak English. Bilingual (English plus Spanish, Swedish, etc.) is appreciated

Ready for the next move?

Expected competence at work:

All employees work within the foundation of the Volvo Group Code of Conduct and Volvo Group Values. More specifically, employees in Volvo Penta are required to meet and/or develop the following competencies:

• Respect: You trust, respect, and provide equal attention to those around you
• Collaborative: You build partnerships and work collaboratively with others to meet objectives
• Trust: You gain the confidence and trust of others through honesty, integrity, and authenticity
• Stakeholder Management: You engage with others effectively no matter their role
• Self-Development: You seek new ways to grow and be challenged using different ways of learning
• Change Management: You recognize others respond to change differently and you support adoption with empathy and planning
• Influencing: You help colleagues by sharing your ideas and ensure your message is clear
• Strategic mindset: You see future possibilities and translate them into strategy and tactical execution plans
• Networking: You build formal and informal relationships across the organization proactively
• Accountability: You take responsibility and follow through on commitments
• Manage ambiguity: You operate effectively even when things are not certain or clear
• Customer focus: You deliver customer-centric solutions and keep the dealer experience front and center

Physical Requirements

Ability to meet physical demands while performing the duties of this job, the employee is regularly required, with or without accommodation, to:

• Stand, walk, or sit, sometimes for prolonged periods
• Balance, stoop, kneel, crouch
• See, speak, and hear, including distinguishing visual and audible signals necessary for safety and effective communication
• Use hands or fingers to handle or feel objects, tools, or controls
• Reach with hands and arms to access products, tools, and controls
• Lift, move, or carry up to fifteen (15) pounds unassisted
• Climb stairs
• Have stamina for some long days, and occasional extended hours/weekends
• Travel both globally and domestically requiring overnight stays
• Work in various settings various office environments
• Travel including overnight stays

Other considerations:

This job is an on-site position based on Volvo Group work principles. Occasional flexibility is at the discretion of your manager.

Domestic and international travel will be occasional (15% max)

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status.