Head of Launch & Lifecycle Marketing, Sales Region Europe
Eskilstuna, SE, 405 08
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
Position Description and Responsibilities – Executive Summary
As Head of Launch & Lifecycle Marketing, you will lead the transformation of how we plan, orchestrate, and execute product and services marketing across Europe. This is not about isolated campaigns — it’s about building a structured, end‑to‑end approach to launches and lifecycle marketing that drives commercial impact.
You will lead a team of Marketing Business Partners and generalists – who work across the full project lifecycle from end to end - creating a model and standards where marketing is fully embedded in the business, connecting product, services, sales, and customer insights into clear, effective market execution. Success in this role means stronger launches, clearer value communication, and improved lifecycle performance that drives pipeline, adoption, and revenue.
What You Will Do
Build something that drives impact
- Define and implement a clear launch and lifecycle marketing framework and standards across Europe, from strategy to execution
- Build and lead a high-performing, multidisciplinary team including Marketing Business Partners, dealer marcom, launch coordination, content and communication roles
- Establish ways of working that connect business priorities with marketing execution, ensuring focus on outcomes, not activities
Act as one team with the business and markets
- Position marketing as a trusted business partner, working closely with product and service business functions, market companies and the digital marketing specialist team
- Ensure deep understanding of customer needs, segments, use cases, and product and services value propositions across the team
- Enable strong collaboration across functions, simplifying complexity and aligning stakeholders around what drives value
Turn launches and lifecycle into growth drivers
- Ensure end-to-end ownership of launches and lifecycle marketing, from idea to market impact
- Strengthen how we communicate value and differentiate in competitive markets
- Drive consistency and scalability while allowing flexibility for market needs
- Translate insights into clear actions that improve adoption, engagement, and commercial results
Who are you?
You are a leader who builds teams that connect strategy with execution and turn complexity into impact.
- A strong people leader with experience building and leading multidisciplinary teams
- A commercial thinker who understands how marketing drives customer success and revenue
- Comfortable operating across strategy and execution, with a hands-on and pragmatic mindset
- Skilled at influencing and collaborating in complex, cross-functional environments
Your Experience
- Proven experience in product and services marketing, launch management, and lifecycle marketing in complex B2B international environments
- Experience leading teams that combine business and customer understanding with marketing execution
- Strong track record of driving successful product and services launches and improving lifecycle performance
- Ability to translate business priorities into clear positioning, messaging, and go-to-market execution
- Experience working closely with markets and business functions, driving alignment and results
Qualifications
- Extensive experience in marketing, product and services marketing
- Senior leadership experience in international and matrix organizations
- Strong business and customer understanding
- Experience driving collaboration across markets
- Excellent communication and stakeholder management skills
- Proven ability to lead through change, build new capabilities, and drive transformation
- Bachelor’s or Master’s degree in Marketing, Business, Communications or a related field
Why join us
This is a unique opportunity to build a new capability at the heart of our commercial transformation in Europe — shaping how Volvo CE brings products and services to market and creates long-term customer and business value.
Ready for the next move?
Prefered location is Eskilstuna.
For more information, please contact:
Anne Bast, Head of Brand, Marketing & Communications Sales Europe e-mail: anne.bast@volvo.com
Katarina Holmberg, Head of People and Culture Sales Europe e-mail: katarina.holmberg@volvo.com
Last application day is 28th of June. Interviews may be conducted on an ongoing basis before the application deadline.
We value your data privacy and therefore do not accept applications via mail.
Who we are and what we believe in
We are committed to shaping the future landscape of efficient, safe, and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents across the group’s leading brands and entities.
Applying to this job offers you the opportunity to join Volvo Group. Every day, you will be working with some of the sharpest and most creative brains in our field to be able to leave our society in better shape for the next generation. We are passionate about what we do, and we thrive on teamwork. We are almost 100,000 people united around the world by a culture of care, inclusiveness, and empowerment.
Part of Volvo Group, Volvo Construction Equipment is a global company driven by our purpose to build the world we want to live in. Together we develop and deliver solutions for a cleaner, smarter, and more connected world. By unleashing everyone’s full potential, we build a more sustainable future for all our stakeholders. Come join our team and help us build a better tomorrow.