Thesis Worker - Digital Marketing
Göteborg, SE, 417 15
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
What you will do
Volvo Group is accelerating the development of modern marketing and communication capabilities across our multiple business areas. As part of this effort, the Digital Marketing Centre of Excellence within Group Communication supports the organisation with research, frameworks and innovative practices that strengthen data-driven decision making and future-ready communication models.
We are now inviting motivated master’s students (30 ECTS) to conduct thesis work that explores critical questions shaping the future of marketing, data, AI and digital communication. Your research will contribute valuable knowledge to the Group Communication function and provide real insights that may inform future strategy and development.
Your thesis should explore one of the areas below. Each topic focus supports a real organisational need inside Volvo Group.
- Marketing Data : Models for marketing data governance in federated organisations.
- Artificial Intelligence : How AI influences productivity gains in global marketing and communication functions.
- Gaming : How gaming communities can be engaged to position Volvo Group as an attractive employer for software developers.
- Social Media : How the new social media landscape can be used to engage B2B audiences for global enterprise communication.
- Search Marketing : How changes in consumer search behaviour are influencing large international enterprises.
- Digital Asset Management : Governance models for Digital Asset Management in federated global organisations.
- Web: The role of websites in omni-channel marketing compared to strategic corporate communication.
Your proposal should be 500 to 1000 words, including sources. It must outline the project scope, research objectives, methodology and expected practical outcomes.
Who are you?
You are a master’s student in marketing, management, communication, digital business, information systems or a related field. You have a strong interest in digital transformation and want your thesis to be based in a real organisational environment. You are structured, curious and comfortable working with both qualitative and quantitative material. Experience with data, digital platforms or communication strategy is valuable but not required.
You may apply as an individual or as a pair.
What’s in it for you?
You will work directly with the Digital Marketing Centre of Excellence and collaborate with senior experts across the Volvo Group. You will be introduced to ongoing Volvo Group initiatives in marketing, data and communication. You will also gain access to subject matter specialists and internal material that supports your research focus, subject to confidentiality.
Volvo Group provides a supportive environment for academic work. You will be invited to relevant meetings, knowledge exchanges and internal sessions that align with your topic. Your findings may contribute to future frameworks, governance models or capability development initiatives across the Group.
Ready for the next move?
We can’t wait to hear from you. We are reviewing thesis ideas continuously. Apply today!
We are welcoming applications from any university or country.
We value your data privacy and therefore do not accept applications via mail.
Who we are and what we believe in
We are committed to shaping the future landscape of efficient, safe, and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents across the group’s leading brands and entities.
Applying to this job offers you the opportunity to join Volvo Group. Every day, you will be working with some of the sharpest and most creative brains in our field to be able to leave our society in better shape for the next generation. We are passionate about what we do, and we thrive on teamwork. We are almost 100,000 people united around the world by a culture of care, inclusiveness, and empowerment.
Group Communication is responsible for our dialogue with corporate stakeholders and for developing the Group’s communication and brand platforms, strategies and capabilities. It includes functions such as Corporate Communication, Media Relations, Brand Experience, Public Affairs, Corporate Responsibility and Volvo Group Merchandise.