Intern: Marketing Automation (Fall 2025)
Greensboro, NC, US, 27409
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future? If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
Position Description
The Digital & Demand Generation Internship at Mack Trucks, Inc. offers students immersive, hands-on experience in the world of digital marketing and campaign management. Interns will work closely with the Mack Marketing team to support digital strategy execution, lead generation, and marketing automation across multiple platforms. This internship bridges academic learning and real-world application, fostering skill development in digital marketing channels and tools that drive business growth and brand awareness.
Who are you?
Campaign Execution & Optimization
- Assist in the planning, coordination, and execution of digital campaigns across channels such as email, web, social media, and paid advertising.
- Collaborate with cross-functional teams to deliver targeted marketing initiatives that support lead generation and funnel engagement.
Marketing Automation & CRM Support
- Support the setup, testing, and analysis of marketing automation workflows (e.g., email nurture campaigns).
- Assist with data segmentation, list building, and campaign tracking using tools such as Salesforce and Pardot (or related platforms).
Website & Content Management
- Help publish, update, and optimize digital content on Mack Trucks’ web properties
- Apply SEO best practices to enhance organic visibility and user engagement.
Performance Analytics & Reporting
- Collect, analyze, and interpret marketing performance data using analytics tools (e.g., Google Analytics, Salesforce reports).
- Provide insights and recommendations for campaign optimization and improved ROI.
Digital Asset Coordination
- Support the development and localization of digital content assets such as landing pages, infographics, banners, and CTAs.
- Ensure all digital assets adhere to brand guidelines and marketing goals
Essential Skills & Required Experience:
- Applicant must be currently enrolled and pursuing a degree in Marketing, Business, Communications, or a related field and have completed 30 semester hours of undergraduate studies prior to the start of the internship.
- You must have a minimum cumulative GPA of 2.75.
- Strong organizational and analytical skills with the ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills.
- Fall interns may work up to 30 hours per week.
Key Competencies:
- Self-motivated and results-oriented
- Tech-savvy and data-driven
- Collaborative and responsive to feedback
- Detail-focused with strong problem-solving skills
- Eager to learn and adapt in a fast-paced marketing environment
- Shape
Technical & Digital Tool Proficiency
- Familiarity with marketing automation platforms (Salesforce Marketing Cloud Account Engagement a plus)
- Experience or coursework in CRM systems (e.g., Salesforce)
- Working knowledge of Google Analytics and digital performance metrics
- Proficiency with Microsoft Office Suite
- Adobe Creative Suite (Photoshop, Illustrator, InDesign) experience is a plus
- Web content management is a bonus
- Ability to edit content according to social media best practices
Ready for the next move?
At the Volvo Group, we strive for a clear, transparent, and straightforward compensation approach, motivating you to contribute to the company’s growth. For all intern and co-op positions, the hourly range is set at $16.00 - $46.00. The hourly rate for these roles is determined by several factors including, but not limited to, geographic location, academic classification, and degree seeking area of study. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as part of any final offer.
We also offer the following benefits to interns and co-ops:
- Housing assistance
- Countless career opportunities / internal mobility across our global organization
- Training and personal development
Who we are and what we believe in
We are committed to shaping the future landscape of efficient, safe, and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents across the group’s leading brands and entities.
Applying to this job offers you the opportunity to join Volvo Group. Every day, you will be working with some of the sharpest and most creative brains in our field to be able to leave our society in better shape for the next generation. We are passionate about what we do, and we thrive on teamwork. We are almost 100,000 people united around the world by a culture of care, inclusiveness, and empowerment.
Mack Trucks is part of Volvo Group. Founded in 1900, Mack Trucks is an iconic brand that embodies the American spirit: pioneering, hard-working, authentic and ambitious. Mack trucks are recognized around the world as “The American Truck You Can Count On,” thanks to our durable, reliable and application-driven vehicles that get the job done. With Mack Trucks you will be part of a global and diverse team. We work with passion, we trust each other and we embrace change to stay ahead. We make our customers win.
Nearest Major Market: Greensboro