Intern: Marketing Automation (Summer 2025)
Greensboro, NC, US, 27409
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future? If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
Position Description
The Digital & Demand Generation Internship at Mack Trucks, Inc. offers students immersive, hands-on experience in the world of digital marketing and campaign management. Interns will work closely with the Mack Marketing team to support digital strategy execution, lead generation, and marketing automation across multiple platforms. This internship bridges academic learning and real-world application, fostering skill development in digital marketing channels and tools that drive business growth and brand awareness.
Who are you?
Campaign Execution & Optimization
- Assist in the planning, coordination, and execution of digital campaigns across channels such as email, web, social media, and paid advertising.
- Collaborate with cross-functional teams to deliver targeted marketing initiatives that support lead generation and funnel engagement.
Marketing Automation & CRM Support
- Support the setup, testing, and analysis of marketing automation workflows (e.g., email nurture campaigns).
- Assist with data segmentation, list building, and campaign tracking using tools such as Salesforce and Pardot (or related platforms).
Website & Content Management
- Help publish, update, and optimize digital content on Mack Trucks’ web properties
- Apply SEO best practices to enhance organic visibility and user engagement.
Performance Analytics & Reporting
- Collect, analyze, and interpret marketing performance data using analytics tools (e.g., Google Analytics, Salesforce reports).
- Provide insights and recommendations for campaign optimization and improved ROI.
Digital Asset Coordination
- Support the development and localization of digital content assets such as landing pages, infographics, banners, and CTAs.
- Ensure all digital assets adhere to brand guidelines and marketing goals
Essential Skills & Required Experience:
- Pursuing a Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field and have completed 30 semester hours prior to the start of the internship. You must have a minimum cumulative GPA of 2.75.
- Strong organizational and analytical skills with the ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills.
Key Competencies:
- Self-motivated and results-oriented
- Tech-savvy and data-driven
- Collaborative and responsive to feedback
- Detail-focused with strong problem-solving skills
- Eager to learn and adapt in a fast-paced marketing environment
- Shape
Technical & Digital Tool Proficiency
- Familiarity with marketing automation platforms (Salesforce Marketing Cloud Account Engagement a plus)
- Experience or coursework in CRM systems (e.g., Salesforce)
- Working knowledge of Google Analytics and digital performance metrics
- Proficiency with Microsoft Office Suite
- Adobe Creative Suite (Photoshop, Illustrator, InDesign) experience is a plus
- Web content management is a bonus
- Ability to edit content according to social media best practices
Ready for the next move?
At the Volvo Group, we strive for a clear, transparent, and straightforward compensation approach, motivating you to contribute to the company’s growth. For all intern and co-op positions, the hourly range is set at $16.00 - $46.00. The hourly rate for these roles is determined by several factors including, but not limited to, geographic location, academic classification, and degree seeking area of study. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as part of any final offer.
We also offer the following benefits to interns and co-ops:
- Housing assistance
- Countless career opportunities / internal mobility across our global organization
- Training and personal development
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or status as a protected veteran.
We value your data privacy and therefore do not accept applications via mail.
Who we are and what we believe in
Applying to this job offers you the opportunity to join Volvo Group. Every day, across the globe, our trucks, buses, engines, construction equipment, financial services, and solutions make modern life possible. We are almost 100,000 people empowered to shape the future landscape of efficient, safe and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents with sharp minds and passion across the group’s leading brands and entities.
Founded in 1900, Mack Trucks is an iconic brand that embodies the American spirit: pioneering, hard-working, authentic and ambitious. Mack trucks are recognized around the world as “The American Truck You Can Count On,” thanks to our durable, reliable and application-driven vehicles that get the job done.
Volvo Trucks, founded in Sweden in the late 1920s, is a brand centered around innovating for people – to make life easier, better, and safer. We are determined to lead the way towards a sustainable transport industry, in which we are equally determined for our customers to be successful and stay in the forefront.
By joining our North American Group Truck brands (Volvo & Mack), you will be part of a global and diverse team, where we work with passion, we trust each other, and we embrace change to stay ahead. By working together, we can provide innovative solutions that add value over time and help us create the world we want to live in.
Nearest Major Market: Greensboro