Digital Marketing Analysis Senior

What you will do

Purpose of the Role

To Position Volvo Trucks as the premium total‑solution business partner by developing, implementing and executing a digitally‑led brand strategy. This includes hands‑on campaign execution, marketing automation, Salesforce Marketing Cloud journey building, and multi‑channel digital activation to support commercial and brand objectives. 

Reporting:  This postion reports to Director Marketing & Communication.

Job Objectives: 

• Demonstrate brand stewerdship by maintaining brand equity, reputation and a business‑aligned brand portfolio.
• Manage the brand framework to ensure aligned priorities and consistent communication across all touchpoints.
• Conduct continuous market intelligence and brand perception analysis to assess performance against the aspired brand position.
• Identify and report emerging brand or business risks and support mitigation actions.
• Protect and promote Volvo Trucks’ brand heritage and standards.
• Digital content and channel management, publishing, updating and optimising product content, news, developments, events and campaigns across all digital, social and PR platforms in a timely manner.
• Execute integrated multi-channel digital campaigns across SEO, email, SMS, web, paid media and social channels.
• Manage campaign workflows from brief to delivery, ensuring quality, accuracy and on‑time completion.
• Optimise lead generation initiatives through targeted digital activation.
• Marketing Automation (Salesforce Marketing Cloud) build and optimise automated journeys using Journey Builder.  
• Develop digital emails campaigns using Email Studio and Mobile Studio.
• Manage segmentation, data extensions, and audience targeting.
• Maintain data quality, segmentation accuracy, list hygiene and POPIA‑aligned compliance.
• Track platform analytics and performance, report campaign KPIs, marketing ROI, and provide performance insights and optimisation recommendations.
• Provide operational support through administration, cost control, events, exhibitions, projects and other marketing activities.

Who are you?

Do you dream big? We do too, and we are excited to grow together. In this role, you will bring: 

• Bachelor’s degree in marketing communications (essential).
• Minimum of 5 - 7 years practical multi-channel digital marketing communication experience (critical).
• Minimum of 5 – 7 years hands-on Salesforce Marketing Cloud, Journey Builder campaign management & automation (critical).

Key Competencies

• Automotive industry (beneneficial).
• Business acumen, systems, practices, and processes.
• General financial / business management principles.
• Analytical and problem-solving abilities.
• Strong communication skills (oral, written).
• Presentation skills.
• Interpersonal skills (networking, negotiation, influencing).
• Creative design / editing skills (essential).

Short listed candidates must complete and sign personal verification permission, consent and indemnity declarations, to inter alia perform reference, criminal, credit, qualification, vetting process (if applicable to position) and any other checks deemed necessary.

Volvo Group Southern Africa (Pty) Ltd is an affirmative action, equal employment opportunity employer. We encourage people with disability to apply. 

Application Closing Date: 26 March 2026.