Head of Brand Marketing & Com Asia China

What you will do

As the head of Brand, Marketing and Communication, you are a senior business partner with responsibility to oversee all brand, marketing and communications functions in Sales Asia, including brand awareness, advertising, channel marketing strategies, digital and social media, public relations, strategy communications, executive and internal communications.

You will directly lead and execute a strategic and effective communications strategy that supports Volvo CE business goals in Region Asia and Region China.

You will be a member of Region Asia Management team and Region China Management team You are also a member of global Brand, Marketing and Communications Leadership Team of Volvo CE. You will develop strong partnerships with the Asian leadership team while working cross-functionally with our senior executives and the global team.

External Communications: 

Lead the Brand, Marketing and Communication team in RegionAsia and Region China, establishing effective team culture and common vision to maintain a high performing communications culture.

Create and implement an integrated public and media relations plan of Volvo CE across the Asia.

Provide messaging and recommendations on major communications events, including organization changes and external summits.

Regional lead on media relations, develop and maintain a network with influential journalists. Responsible for regional level press conferences and media coverage reporting; act as spokesperson with regional media.

Lead and own the creation and execution of a regional digital and social media strategy to tell the Volvo CE corporate narrative to its external audience. Drive digital and social media strategies and tracks, and evaluate performance through data and analytics.

Identify and manage public relations agencies and consultants. Evaluate their performance.

Internal Communications:

Deliver compelling communications strategy aligned with the business strategy to Volvo CE employees cross Asia.  

Communication lead on major regional change management programs, secure the employee engagement, shaping a company culture with respect and trust.

Brand and Marketing:

Work closely with  Product management and Service marketing functions function to plan and manage all Volvo CE marketing functions to achieve the company objective of sales, growth, profits, and visibility while ensuring a consistent marketing message and positioning cross Asia while staying consistent with the global corporate narrative.

Develop, manage and execute marketing communication strategy with content, media and tools, both online and offline.

Implement brand management guidelines as well as develop and implement strategy to improve brand awareness.

Direct and coordinate dealer conferences, customer and marketing events, trade exhibitions across Asia together with Market areas and functions in the region

Partnership with Product Management and Service marketing functions to manage and coordinate product launches, thereby ensuring all aspects of market readiness.

Develop and implement a digital marketing strategy for Asia and the distribution network, supporting the overall marketing strategy.

Partnership withMarket areas, Owned dealers and Functions to support Asian dealers’ annual marketing action plans, marketing collateral and people if necessary for customer events.

As a member of the Region Asia Management Team and Region China Management Team contribute to the overall development and growth of Asia.

Provide brand marketing and corporate communication support for all functional areas in Volvo CE Asia.

Create and manage the SG&A budget for the department.

Who are you?

Key Skills:

Experienced with strategic internal and external communications (Fully Proficient)

Build and Maintain Public, Government, Dealer & Customer Relationships (Fully Proficient)

Understand the Customers business and needs (Fully Proficient)

Understand the Volvo CE total Product and Service offering (Fully Proficient)

Interpersonal Skills (Fully Proficient)

Education/Professional Qualifications required for the position:

Master or bachelor’s degree or equivalent

Minimum of 15 years’ experience in marketing and communication (preferably in the Construction Equipment Industry)

Minimum of 5 years as a management team member

Ability to influence managers in dynamic & fast-moving business

Good analytical and critical thinking skills

Fluent (verbal & written) in both Chinese & English languages are essential

Results and people oriented, ability to make sound and balance judgments 

Additional Important Requirements:

Fluent English (Written & Spoken)

Frequent travel