Marketing Manager
Shanghai, CN, 201206
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
What you will do
Role purpose
Drive Volvo Penta China business growth and customer success by turning MU China priorities into high-quality, hands-on marketing execution, including content creation, multi-channel communications, and marketing activities across Off-road, Power Generation, and Services, supporting the “In China, For China” agenda and the 2030 strategic goals.
Key responsibilities：
- Closely work with business teams to build and execute China marketing priorities and plans aligned with MU China strategic goals.
- Turn strategy into action with strong operational and execution capabilities, hands-on attitude, and clear delivery ownership.
- Lead market and customer insight system: segment sizing, win loss, competitor intelligence. Identify high-potential opportunities in key segments and service growth drivers.
- Provide decision support to China leadership on positioning, portfolio focus, and prioritization.
- Create and localize marketing assets, including product brochures, application stories, presentations, case stories, website content, WeChat/LinkedIn posts, videos and other sales enablement materials.
- Drive efficient internal content development with key functions and stakeholders to ensure technical accuracy and fast release.
- Lead multi-channel brand and product communication, including social media, company websites, digital platforms, and offline activities such as exhibitions, forums, seminars, and customer events.
- Support marketing for service offerings and connectivity initiatives, including customer training content and promotion activities in collaboration with Sales and Service.
- Lead relationships with industry media where relevant, and coordinate suppliers when needed, but remain accountable for output quality, timing, and cost.
- Budget planning for marketing activities and content production.
- Performance measurement and ROI tracking for key activities and channels and propose actionable improvements based on results.
- Ensure compliance with Volvo brand and communication guidelines and follow internal approval processes.
Who are you?
Qualifications
- 5+ years in B2B marketing in industrial, off-road, power solutions, components, energy systems, or similar industries.
- Strong capability in segment strategy, value proposition, and cross-functional working.
- Strong marketing sense, communication & storytelling ability, and marketing analysis skills.
- Digital and channel basics: social media operations and website/digital platform content publishing; KPI tracking and reporting mindset.
- Fluent in both Chinese and English.
We value your data privacy and therefore do not accept applications via mail.
Who we are and what we believe in
We are committed to shaping the future landscape of efficient, safe, and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents across the group’s leading brands and entities.
Applying to this job offers you the opportunity to join Volvo Group. Every day, you will be working with some of the sharpest and most creative brains in our field to be able to leave our society in better shape for the next generation. We are passionate about what we do, and we thrive on teamwork. We are almost 100,000 people united around the world by a culture of care, inclusiveness, and empowerment.
Volvo Penta, a world-leading supplier of engines and complete drive systems for marine and industrial applications, you will be part of a global and diverse team of highly skilled professionals who works with passion, trust each other and embraces change to stay ahead. We make our customers win.